Ultimate Content Checklist

Optimise your content

Check your content against our list below to help you optimise your page or site and increase its chances of success.

Planning

Have you:

• considered your content with your audience’s wants, needs and motivations in mind?
• checked whether this content already exists somewhere else?

Writing

Have you:

• made your core message really clear?
• made sure the content delivers on what the title promises?
• structured your content so that it’s easy to follow and scan?
• included a clear call to action?

Checking

Have you:

• checked your content for spelling, grammar and readability?
• checked your content for the correct style, tone and voice?
• got the appropriate permissions for quotes or imagery used?
• made all images and multimedia content fully accessible?
• checked that any hyperlinks work?
• optimised your content so that search engines will find it?
• fact checked everything to ensure you aren't misleading your audience in any way?
• included any relevant terms and conditions and disclaimers?

Forward planning

Have you:

• saved a back-up copy of your content somewhere?
• decided how you will check if the content is working?
• decided how you will update your content?
• decided when the content should be removed or archived?