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Reaching Your Audience

For Newcastle University to build a strong relationship with our audiences, we must first understand their journey and how they get to us.

User journeys

In this section, we will be looking more closely at audiences, including the journeys they are taking, how they find us and how to make our content easier to discover.

Understanding audience journeys

Discover the various stages of an audience journey, and how your audience feels.

How do people find content?

Identify how your users find the interesting and useful content you’re creating.

SEO: Being visible on search engines

Make sure your content is easy to discover on search engines.

Creating great navigation titles

Craft titles that get attention on navigation and search engines.