Push and Pull Content
All content that we produce can be defined as either ‘push’ or ‘pull’, depending on how it reaches our audience, and how they engage with it.
Targeted communications vs earned views
The difference between push and pull content marketing is the way that your audience encounters your content.
Push marketing is all about targeted or pro-active communication. Its intention is to draw your audience’s interest to an activity, product, or service that you are promoting. This might be in the form of:
- advertising
- email communications
- targeted social media
- a multi-channel campaign
Pull marketing is more about drawing your audience to you. You can attract users by creating engaging, compelling, and useful content. This might be in the form of blogs, website landing pages, case studies or video content.
This should be presented at the right time and in the right place to meet audience need. This increases the chances of users seeking your content out, and engaging organically with your brand.
You can think of push marketing as a quick win strategy, as you can often pay to get in front of your specific target audience. Pull marketing is often associated more with brand loyalty and longer-term relationships.
However, both are a crucial part of the marketing mix, and both require consideration and planning to execute successfully.
