Planning Your Content

To plan great content for Newcastle University, consider your audiences, goals, and the type of content that works best for the task in hand.

In this section, find out more about understanding your different audiences, setting the right goals, and choosing the best channels and formats.

Think deeper about the sort of audiences you’re creating for, and what they might need from you.

To create purposeful and impactful content, you need to consider what you want to achieve.

Choose the channels where your audiences live to get the best response.

Which formats work best for the content you’re making?

Make sure everyone knows their role in creating content, and ensure your content remains accurate and up-to-date.

Take the time to follow our guidelines to make sure your content meets legal requirements.

Understanding the opportunity and avoiding the risks of AI and content.